GIHSO is going to provide quality apparel with a top-notch customer service experience that will last for generations to come. GIHSO is a company that symbolizes hope and is forged in belief, honor, and respect to motivate and enhance one's experience and livelihood. GIHSO is a lifestyle that motivates and causes you to get out of bed and want to experience something new every single day. It is a passion and a drive that pushes you forward to prepare for greatness. GIHSO means "Going In Hot Safety Off". We feel that the motivation our company brings would allow us to inspire people in the community and across the world. GIHSO will inspire to reach the youth, and motivate them in the right direction.